Campaign analytics
See what changes.Understand what matters.
Follow delivery, engagement and the actions that come next. Know what your campaigns contribute, and how much attention they ask of your users.
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Measure the goal behind the message
Did it help themtake the next step?
Define success with a product event. Follow delivery, engagement and goal completion, with each recipient counted once.
Goal · Create a project
Delivery is a start.The goal comes next.
Camille receives the onboarding email. Delivery alone does not mean a project has been created.
Camille’s campaign journey
- Email deliveredDelivery recorded
- First project createdWaiting for the product action
- Another project createdNo additional action in this example
Goal · Create a project
A real action.A measurable outcome.
Camille creates a first project. The configured product event records the conversion toward this campaign’s goal.
Camille’s campaign journey
- Email deliveredDelivery recorded
- First project createdGoal reached
- Another project createdNo additional action in this example
Goal · Create a project
One person.One goal conversion.
Camille creates another project, and still counts once toward this objective, even after clicking or acting more than once.
Camille’s campaign journey
- Email deliveredDelivery recorded
- First project createdGoal reached
- Another project createdAlready counted for this goal
Illustrative journey, not customer performance data. A recorded conversion shows the goal was met; it does not prove the message caused the action.
Audience, in context
People reached.Attention understood.
Keep distinct recipients and activity over time in view. Count the people reached, alongside the messages sent.
A complete view
The send is the beginning.Follow what happens next.
Delivery you can trace.
Understand sends, deliveries and bounces using provider results. See where a message reached its destination, or why it did not.
Engagement in context.
Prioritise clicks and confirmed product actions. Automated activity can inflate email opens and clicks, so interpret these signals in the context of the outcome.
An outcome worth measuring.
Connect campaigns to objectives such as activation, retention and revenue. Follow conversions alongside engagement.
Respect attention
Measure the impact.Watch the pressure.
A campaign can perform well and still ask too much of an audience. See unique recipients and notifications per person, and keep their preferences part of the conversation.
Explore privacy-friendly measurementHow many people did we reach?
Look at distinct recipients alongside total sends.
How much did we ask of them?
See each person’s notification pressure, and compare read and click rates across transactional, product and marketing campaigns.
What did they do next?
Read engagement and conversions in the context of the campaign objective.
Clear comparisons
Better decisionsneed honest signals.
Compare periods.
See how your campaigns change from one period to the next.
Make room for enough data.
When a period is too short, Notifizz shows no trend rather than a misleading one.
Understand the exceptions.
Inspect why a message was skipped or failed. When retained and accessible, review the rendered message alongside the campaign execution, within your configured diagnostic and retention limits.
Your team. Your messages. Your control.
Your next campaignstarts here.
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