Free to focus on the design.
A section describes what it needs, such as a first name or a list of next steps. AI can create it without knowing your application’s field names or how to connect them.
Built for AI. Made for marketing.
Create your own sections and complete messages with AI. Describe the design and the data you need. Orchestrator handles the connections. Your marketing team controls the entire creative process.
14-day free trial · No credit card required
Every kind of customer message
A product digest. A payment receipt. Your next marketing campaign. Create them all with the same AI, your own reusable sections and one creative process.
Triggered by an event or, in beta, sent to an audience: every message starts in the same place.
Channels
Bring your messages to the places your customers use. Shape the content for each channel, while keeping the campaign together.
Ready for email, too. Check spam risks before a message goes out.
See the delivery controlsPersonalization, in your own words
A variable is a name and a plain-language description. Orchestrator connects it to your campaign’s data. No field paths to find. No template expressions to write.
You describe
Your email
Your brand
You’re ready to take your next steps.
You describe
Your email
Your brand
You’re ready to take your next steps.
The section handles how the content appears, including lists and conditional content. Marketing never writes the underlying logic.
Why the AI can create your design
AI writes and edits the section’s code directly, using reusable components and precise style controls. Give it a screenshot: it recreates the design faithfully. Ask for refinements in plain language.
A section describes what it needs, such as a first name or a list of next steps. AI can create it without knowing your application’s field names or how to connect them.
Orchestrator connects those needs to your campaign’s data. Your team works with names and descriptions, with no technical variables to wire by hand.
AI works directly with TypeScript components and utility-based styling. There is no intermediate template engine: conditions, loops and rendering logic live inside the section’s code, created by AI.
Each section declares typed inputs with names and descriptions. Orchestrator maps them to the event’s actual properties. The section expresses what it needs; the connection is handled separately.
Adapt every section
AI identifies what you’ll want to change in an email and what belongs in the section’s design. Your team can adapt both, in the right place.
Interactive example · A welcome section
Adapt this section for your campaign.
Refine the section in its own editor.
Your brand
Try changing the content or the design.
Marketing creates its own sections with AI, chooses how they look and adapts the editor around the company’s needs. Every new section becomes another building block for your team.
Your sections are versioned as they evolve. Move a section in an email to its new version when you’re ready; its content then starts from the new version’s defaults.
Compose with your own library
Ask AI to compose the complete email with your custom sections, or arrange the message yourself. Move whole sections with fluid drag and drop, keeping every button and every detail in place.
Confidence in every message
A shared Brand Kit keeps your logo and visual identity consistent across messages and recipient-facing pages. Define a fallback for a variable so missing information does not leave a gap in the copy.
Example · First-name fallback
Preview the result and check the spam score of a review send before publishing. Keep design, content and sending quality in the same review.
Explore the delivery safeguardsA few things to know
Yes. Your marketing team gives AI a screenshot, asks for adjustments and creates its own reusable sections. The team can customize the sections and the editor, and build complete emails with AI.
AI identifies the settings available in the email editor and the deeper settings available in the section editor. You can adapt the content for a campaign and refine the section itself in its dedicated editor.
No. You never write template expressions or code for conditions and loops. AI creates the section’s logic directly in its code. Your marketing team works with the section’s settings.
Give the variable a name and describe what it contains in plain language. Orchestrator connects it to the data available to the campaign. You do not write field paths or map technical properties yourself.
Each section has versions. When a new version is available, you can switch the section used in an email to it. Its content then starts from the new version’s defaults.
No. The editor’s AI creates and refines the design. Live user data is resolved by the sending pipeline, outside the model.
Your team. Your messages. Your control.
14-day free trial · No credit card required