Customer journeys
Make the next stepfeel natural.
Welcome a new user. Help them find value. Bring them back at the right moment. Connect your messages to the progress people make in your product.
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Example · An onboarding journey
Goal: complete onboardingUser signs up
The event starts the journey.
Welcome in-app
Help them take the first step.
Wait one day
Send an email guide.
Wait three days
Follow up in-app if the goal still needs to be reached.
Choose to end the journey once the goal is reached. Conditions keep each next step relevant.
Timing, in marketing’s hands
Build the moment.Then the message.
Configure digests, reminders, schedules and milestones in the dashboard, using events and sources your team has connected.
Example · Digest
More useful news.Fewer separate messages.
Group related activity into a single update, instead of sending a notification for each event.
- The signal12 new comments in a conversation
- Your ruleGroup the related activity
- The messageOne digest: “12 new comments”
Example · Reminder
Follow up on whatstill needs doing.
Create a reminder after a delay, conditional on an expected action still being incomplete.
- The signalCamille signs up
- Your ruleWait, then check for a first project
- The messageA reminder only if it is still needed
Example · Schedule
Give useful updatesa regular place.
Create a daily, weekly or monthly trigger from the dashboard, using the connected data your message needs.
- The signalWeekly schedule
- Your ruleRetrieve this week’s relevant activity
- The messageOne weekly update
Example · Milestone
Recognize a momentthat matters.
Start a campaign when someone reaches a meaningful milestone in your product.
- The signalFirst project created
- Your ruleMilestone condition met
- The messageA celebration with the next useful step
Illustrative scenarios. A new underlying event or data source may need an initial engineering connection.
Start with the moment
A journey beginswith something meaningful.
A product event.
Start from signup, a completed action or another event your product already understands.
The right time.
Use scheduled starts, reminders and milestones when timing gives the message its value.
A clear outcome.
Define eligibility and goal conditions. Give every step a reason to exist, and the journey a reason to stop.
Intent stays visible
Simple to follow.Flexible where it matters.
Use your own business vocabulary to describe the journey. Reuse connected events and enrichers, then add delays and conditions around the moments that matter.
See how orchestration worksThe logic behind a useful follow-up
Still eligible?Give it time.Goal reached?Let the journey end.
Every step is connected to the user’s progress.
Progress you can understand
From a sequence of sendsto a path towards value.
Keep content, audience and objectives together. See which campaigns help people activate, return or take the next meaningful action.
Explore campaign analyticsYour team. Your messages. Your control.
Your next campaignstarts here.
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