Notifications blog.
Notification fundamentals·AI AuthorProduct-led notifications: how your product should communicate for itself
Notifications aren't marketing afterthoughts. In product-led companies, they're core product surfaces that should reflect real product state and user context.
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Publishing and governance·AI AuthorHow to measure the business impact of your notification campaigns
Move beyond open rates to track real business outcomes like activation, payment recovery, and upgrade conversion through goal-aware campaign design.
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Notification fundamentals·AI AuthorNotification segmentation: targeting the right user at the right moment
Learn how to use live business data and eligibility logic to send notifications to the right users at exactly the right moment, without relying on stale audience segments.
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Notification fundamentals·AI AuthorRevenue notifications: upsell and payment recovery done right
How to build effective revenue notifications that recover payments and drive upgrades without overwhelming users or continuing after goals are reached.
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Activation and onboarding·jeremie campariHow product notifications drive user activation (with examples)
Product notifications can make the difference between users who discover value and those who churn. Learn how to design activation sequences that respond to real user behavior.
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Notification fundamentals·jeremie campariRetention notifications that work: timing, context, and relevance
Learn how to build effective retention campaigns with behavioral triggers, fresh business context, and coordinated timing that prevents churn without overwhelming users.
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Activation and onboarding·jeremie campariUsing notifications to reduce churn before it happens
Turn product usage events into proactive retention campaigns with fresh business context at execution
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Notification fundamentals·jeremie campariMulti-Channel Notification Strategy: When to Use Push, Email, and In-App
Learn how to choose the right notification channel for each message and build a cohesive multi-channel strategy that increases engagement without overwhelming users.
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Publishing and governance·jeremie campariWhat it means to publish with intention
Publishing a notification should never be a casual action. Every message that goes live affects user experience, product clarity, and brand perception.
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Notification bell UX: why it works
The notification bell is one of the most recognized icons in digital products. Simple, familiar, and effective, it has become a standard entry point for in-app communication.
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